About Us

The New Direction Family

We are a locally owned business that is family run. We're located in historic downtown Norwalk, Ohio. Being locally owned means that we are locally invested. We strive to supply only the highest quality designs and merchandise to our community and customers. We support all local schools and find new and unique ways to show that support.


We treat our customers and employees as if they are a part of our family. We understand the importance of treating everyone fairly and with respect.  Our customers know that we will provide them with the best possible service at a fair price.  We care about our customers and appreciate that they trust us with their business. Come on in and experience the New Direction difference! We look forward to welcoming you to our family!